Terms of Service

Last updated: 19 May 2026

These Terms of Service ("Terms") govern your use of the Rekko website (rekko.ro) and the Rekko platform. By using either, you agree to these Terms.

If you are accepting these Terms on behalf of a company, you confirm that you have the authority to bind that company. In that case, "you" and "Merchant" refer to that company.

When these Terms apply. These Terms apply to every Merchant by default. If Rekko and the Merchant have signed a separately negotiated written contract covering the Service, that contract prevails over these Terms to the extent of any conflict, and these Terms continue to apply to any topic the negotiated contract does not address. In the absence of such a signed contract, these Terms (together with the Order Form) are the complete agreement between the parties.

Who we are

Rekko ("Rekko", "we", "us"), with registered office in Cluj-Napoca, Romania, provides the Service described in these Terms.

Contact: hello@rekko.ro.

Definitions

Service — the Rekko platform, including the AI Shopper Agent, the AI Recommendation Engine, related APIs, integrations, and any professional services we provide.
Website — rekko.ro and any related domains.
Merchant — the business that subscribes to or uses the Service.
End-shopper — a consumer who interacts with a Rekko agent on a Merchant's store.
Customer Data — data that the Merchant or its End-shoppers provide, configure, or generate through the Service (catalog data, conversation transcripts, behavioral signals, etc.).
Order Form — the document, online checkout, or written agreement that specifies the subscription tier, fees, and term for a Merchant.
RAIC (Rekko AI Credits) — the Rekko-specific usage unit consumed when AI features of the Service are used.
Subprocessor — a third-party service provider engaged by Rekko to process Customer Data on Rekko's behalf in order to deliver the Service (for example, cloud hosting providers, AI model providers, payment processors, and analytics providers).
AI Provider — a third-party Subprocessor that provides AI models, inference, or related capabilities used in a given deployment configuration of the Service.
DPA — the Data Processing Agreement between Rekko and the Merchant that governs Rekko's processing of personal data on the Merchant's behalf, available on request and forming part of these Terms.

The Service

Rekko provides AI-powered shopping experiences and recommendation tools that Merchants can integrate into their stores. The exact features available to a Merchant depend on the subscription tier set out in the Order Form.

We may add, modify, or discontinue features over time. We will not materially reduce the core functionality of an active subscription without giving the Merchant at least 30 days' prior notice. If a change materially and adversely affects the Merchant, the Merchant's sole and exclusive remedy is to choose not to renew the affected subscription at the end of its current term. No refund of prepaid fees is owed.

Accounts and access

You must be at least 18 years old and have legal authority to enter into binding contracts.
Account information must be accurate and kept up to date.
You are responsible for keeping your account credentials secure and for everything that happens under your account.
You must notify us promptly at hello@rekko.ro if you suspect any unauthorized access.

Demos and pre-contract use

Demonstrations of the Service ("Demos") are for evaluation purposes only. Demos include both demonstrations provided through the rekko.ro Book-a-Demo flow and invitation-only demo pages prepared for a specific organisation (for example, a personalised landing page configured with that organisation's publicly available content). Demos do not grant you the right to deploy the Service in production. A paid subscription under an Order Form is required for live use.

Invitation-only Demos, and any information about them — including the configuration, capabilities, prompts, outputs, screenshots, recordings, and any materials we share alongside them — are considered our Confidential Information under the Confidentiality section below. You may share access to, and information about, an invitation-only Demo with employees, contractors, and advisors within your organisation who have a legitimate need to evaluate the Service, provided they are informed that the materials are confidential. You must not share access to, or information about, an invitation-only Demo with any third party outside your organisation (including, without limitation, any competitor of Rekko) without our prior written consent.

Subscriptions, fees, and billing

The Service is offered on a hybrid pricing model: a recurring subscription fee plus usage-based fees measured in Rekko AI Credits ("RAIC"). The applicable subscription tier, included RAIC allowance, overage rate, and other billing terms are set out in the Order Form.

Recurring fees are billed in advance (monthly or annually, as set in the Order Form).
Usage fees are billed in arrears for RAIC consumed beyond the allowance included in the subscription.
Unless the Order Form states otherwise, fees are denominated in euros (EUR).
Fees are stated exclusive of any applicable taxes, levies, or duties (including VAT), which the Merchant is responsible for paying.
Invoices are due within the period stated on the invoice (and in any event no later than 30 days after the invoice date, unless the Order Form provides otherwise). Late payments may incur statutory interest under Romanian law.
Non-cancellable, non-refundable. Except where applicable mandatory law requires otherwise, payment obligations under the Order Form are non-cancellable and all fees paid are non-refundable. This applies in all cases, including (a) partial billing periods, (b) subscriptions cancelled before the end of the current term, (c) termination by the Merchant for convenience, (d) suspension or termination by Rekko for the Merchant's breach, non-payment, or violation of the Acceptable Use section, (e) under-utilization or non-utilization of the Service or of any RAIC allowance, and (f) changes to the Service, Subprocessors, AI Providers, or these Terms. No pro-rated refunds are offered.
Subscriptions renew automatically at the end of each term unless cancelled in writing at least 30 days before the renewal date.
We may update pricing for future renewal terms with at least 30 days' advance notice. Price changes do not take effect during a Merchant's current paid term.
The Merchant may set a usage cap or spending limit through the Service settings (where available) to control overage charges. In the absence of such a limit, the Merchant is responsible for all RAIC consumed on its account.

Rekko AI Credits (RAIC)

RAIC is the unit Rekko uses to meter consumption of AI-powered features across the Service. Because Rekko is an AI platform, consumption is not limited to conversations — it also covers other features Rekko offers today or may offer in the future. RAIC provides a single, transparent measurement that applies across all AI features.

RAIC consumption depends on the complexity of the task, its length, and any quality settings configured by the Merchant. RAIC is consumed for, among other things:

User-facing conversations (typically the majority of consumption)
Conversation summaries
Generated reports
Any other features that the Service identifies as RAIC-consuming.

The Merchant has full control over which usage-based features are active and at what quality level: any RAIC-consuming feature can be enabled, disabled, or tuned through the Service settings.

All RAIC-consuming activity is fully metered, available for review, and auditable by the Merchant through the Service.

RAIC is not currency. RAIC is solely an internal unit used by Rekko to meter usage of the Service. It is not money, e-money, a payment instrument, a stored- value product, a security, a token, or any other form of currency or financial instrument, and it does not entitle the Merchant to any cash equivalent. RAIC has no value outside the Service, cannot be redeemed for cash, store credit, fee discounts, or any other consideration, and cannot be transferred, sold, assigned, or traded between Merchants or accounts (except as part of a permitted assignment of the entire account under these Terms).

No refunds for RAIC. Fees paid for RAIC (whether included in a subscription tier or purchased as additional allowance) are non-refundable, including for RAIC that remains unused at the end of a billing period or at the time the Merchant's account is cancelled, suspended, or terminated. Unused RAIC does not roll over to a subsequent billing period unless the Order Form expressly says otherwise. This is in addition to, and not a limitation of, the non-refundability of Promotional RAIC described below.

Promotional RAIC

From time to time, Rekko may grant additional RAIC beyond what is included in a Merchant's subscription ("Promotional RAIC") — for example, as part of an onboarding bonus, a marketing promotion, a trial extension, a referral, or a goodwill credit.

Promotional RAIC is granted at Rekko's sole discretion. Rekko sets the amount, eligibility, validity period, and any other conditions of each promotion. Promotional RAIC has no cash value. It is not refundable, cannot be exchanged for cash, store credit, fee discounts, or any other consideration, and cannot be transferred, sold, or assigned to another Merchant or account.

Unless Rekko specifies otherwise, Promotional RAIC is consumed before any other RAIC available to the account, and only within the period of validity set by Rekko. Any Promotional RAIC that has not been consumed by its expiration date, or by the date the Merchant's account is cancelled, suspended, or terminated, expires automatically and is forfeited.

Rekko may modify or discontinue any promotion at any time, and may withdraw, void, or claw back Promotional RAIC that was granted in error or that Rekko reasonably believes was obtained through fraud, abuse, automated means, multiple-account schemes, misrepresentation, or any other violation of these Terms or applicable law.

Promotional RAIC does not increase the Merchant's contractual entitlements or service levels and does not create any obligation on Rekko to provide further credits or promotions in the future.

Customer Data

The Merchant owns Customer Data. The Merchant grants Rekko a worldwide, non-exclusive, royalty-free license to host, store, copy, transmit, display, and process Customer Data solely to provide and support the Service, to maintain security, and to comply with legal obligations.

The Merchant is responsible for the accuracy, legality, and content of all Customer Data, and for ensuring it has the right to share Customer Data with Rekko under applicable privacy laws.

No training on Customer Data. Rekko does not use Customer Data to train, fine-tune, or otherwise improve generally-available AI models, and contractually requires its AI Providers to do the same for data processed through the Service. Where the Merchant explicitly opts in (for example to enable a custom model fine-tuned to its catalog), the scope and purpose of that use will be set out separately and apply only to that Merchant.

Aggregated and anonymized data. Rekko may generate and use aggregated, de-identified data derived from operation of the Service (such as performance metrics, usage statistics, and abuse signals) for any lawful business purpose, including improving and securing the Service, provided that such data does not identify the Merchant, any End-shopper, or any individual.

AI-generated output

The Service uses artificial intelligence to generate responses, recommendations, and other content. AI output is probabilistic and may be inaccurate, incomplete, biased, or unexpected. Rekko does not warrant the accuracy or appropriateness of AI-generated output for any specific purpose.

The Merchant is responsible for reviewing, monitoring, and configuring agent behavior to fit its store, audience, and applicable laws. The Service should not be used as the sole input for decisions that have legal, medical, financial, or otherwise significant effects on individuals.

Regulated and high-risk use. The Service is not designed or certified for use as, or as a component of, a high-risk AI system under the EU AI Act (Regulation (EU) 2024/1689), nor for any use that is prohibited under that Regulation. The Merchant must not deploy the Service for such uses, and must comply with all applicable AI, consumer protection, and disclosure obligations (including any transparency requirements for AI-generated interactions with End-shoppers).

Output. As between Rekko and the Merchant, the Merchant owns the AI outputs generated for the Merchant through the Service, subject to (a) Rekko's underlying rights in the Service, models, and prompts, (b) third-party rights in any Customer Data or other inputs, and (c) the terms of the applicable AI Provider. Because AI outputs are probabilistic, the same or similar prompts may produce similar outputs for other users; Rekko makes no representation that any output is unique or non-infringing.

Rekko offers a range of deployment configurations designed to match different quality, performance, and legal or compliance needs. Each configuration uses a specific AI Provider; that provider's terms apply to the data it handles, in addition to these Terms. See our Privacy Policy for the list of providers that may apply.

Where Rekko is bound by the terms of use, acceptable use policies, or other obligations of the upstream AI Providers that power a given configuration, those obligations apply to the Merchant's use of the Service as well. By using the Service, the Merchant agrees to comply with all such upstream terms applicable to its configuration, as updated from time to time. The Merchant is solely responsible for any use of the Service that violates such upstream terms, and Rekko is not liable for any consequences arising from such violations.

Acceptable use

You agree not to use the Service to:

Sell or promote illegal goods, services, or content;
Distribute malware, spam, or anything intended to disrupt the Service or other users' systems;
Engage in deceptive, fraudulent, or abusive practices toward End-shoppers;
Reverse-engineer, decompile, disassemble, or otherwise attempt to derive the source code, models, weights, prompts, embeddings, or training data of the Service, except to the extent permitted by mandatory law;
Attempt to extract, replicate, or steal the AI models, prompts, system instructions, or other proprietary components that power the Service, including through prompt injection, jailbreaking, model-extraction attacks, or similar techniques;
Use the Service, its outputs, or any data derived from it to develop, train, fine-tune, evaluate, or benchmark a competing product or AI model;
Use automated agents, bots, or scripts to access the Service outside of documented APIs, or in volumes that materially exceed normal human use;
Generate excessive RAIC consumption, conversations, or API traffic for the purpose of disrupting the Service, distorting metrics, exhausting RAIC allowances, or imposing cost on Rekko;
Probe, scan, or test the vulnerability of the Service or its infrastructure, except under a written responsible-disclosure or security-testing agreement with Rekko;
Circumvent or attempt to circumvent any authentication, rate limiting, quota, billing, or access control mechanism;
Create multiple or fake accounts to obtain additional Promotional RAIC, trials, or other benefits;
Resell, sublicense, lease, or otherwise make the Service available to third parties outside of the Merchant's own use, except as expressly authorized in writing;
Bypass usage limits, throttling, or security controls;
Infringe Rekko's or any third party's intellectual property, privacy, or other rights.

Rekko monitors the Service for abuse patterns and may suspend, throttle, or terminate access — and charge for damages or excess usage — where abuse is detected. Reasonable, good-faith security research is welcomed under a coordinated disclosure agreement; contact us at hello@rekko.ro to arrange one.

We may suspend or terminate access if we reasonably believe these rules are being violated.

Subprocessors and third-party services

Rekko relies on Subprocessors (cloud hosting, AI Providers, payment processors, analytics) to deliver the Service. The current list is described in our Privacy Policy. The deployment configuration and hosting region applied to a Merchant's account determine which Subprocessors are used.

We will keep the published Subprocessor list up to date and will give the Merchant reasonable advance notice (typically through the Privacy Policy page, in-product, or by email) before adding or replacing a Subprocessor that processes Customer Data. If the Merchant has a reasonable, documented data-protection objection to a new Subprocessor, the parties will work in good faith to resolve it; failing that, the Merchant's sole and exclusive remedy is to choose not to renew the affected subscription at the end of its current term. No refund of prepaid fees is owed.

Privacy and data protection

Our handling of personal data is described in the Privacy Policy. Where Rekko processes personal data on behalf of the Merchant, the parties' obligations are set out in a Data Processing Agreement, which forms part of these Terms.

Intellectual property

Rekko and its licensors retain all rights, title, and interest in and to the Service, including all software, models, designs, documentation, and trademarks. These Terms do not grant the Merchant any rights in the Service beyond the limited right to use it as described.

The Merchant retains all rights to Customer Data and to its own trademarks, content, and brand assets.

Feedback. If the Merchant or any of its users provides suggestions, ideas, improvements, or other feedback about the Service, the Merchant grants Rekko a perpetual, irrevocable, worldwide, royalty-free license to use that feedback for any purpose, including improving the Service, without any obligation or compensation to the Merchant. The Merchant should not include any of its Confidential Information in feedback.

We may use the Merchant's name and logo in customer lists, case studies, and promotional materials, unless the Merchant notifies us in writing that it does not consent to such use.

Confidentiality

Each party may receive non-public information from the other ("Confidential Information"). Each party agrees to: (a) protect the other party's Confidential Information with at least the same care it uses to protect its own; (b) use it only to perform under these Terms; and (c) not disclose it to third parties except to employees and contractors bound by similar confidentiality obligations, or as required by law.

These obligations do not apply to information that is or becomes public through no fault of the receiving party, was already known, is independently developed, or is rightfully received from a third party without confidentiality obligations.

Warranties and disclaimers

We will use commercially reasonable efforts to provide the Service in a professional manner, consistent with general industry practice.

EXCEPT AS EXPRESSLY STATED IN THESE TERMS, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE". TO THE FULLEST EXTENT PERMITTED BY LAW, REKKO DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE FROM ALL ATTACKS.

Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES, ARISING OUT OF OR RELATED TO THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

EACH PARTY'S TOTAL AGGREGATE LIABILITY UNDER OR IN CONNECTION WITH THESE TERMS WILL NOT EXCEED THE TOTAL FEES PAID OR PAYABLE BY THE MERCHANT TO REKKO UNDER THE APPLICABLE ORDER FORM IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

These limitations do not apply to: (a) breach of confidentiality obligations; (b) infringement of the other party's intellectual property rights; (c) fraud, gross negligence, or willful misconduct; or (d) any liability that cannot be excluded under applicable law.

Indemnification

If a third party brings a claim against the Merchant alleging that the Service, when used as permitted under these Terms, infringes that third party's intellectual property rights, Rekko may at its option modify the Service, obtain a license, or terminate the affected subscription. These options are the Merchant's exclusive remedies for any such claim.

The Merchant will defend and indemnify Rekko against any third-party claim arising from: (a) the Merchant's Customer Data; (b) the Merchant's use of the Service in violation of these Terms or applicable law; (c) any agreement between the Merchant and its End-shoppers; or (d) the Merchant's breach of any upstream AI provider terms or other third-party terms that apply to its deployment configuration.

Term and termination

These Terms apply for as long as the Merchant has an active subscription, as set out in the Order Form, and renew in line with that document.

Either party may terminate for material breach if the other party fails to cure the breach within 30 days of written notice. Rekko may suspend or terminate immediately in case of non-payment, security risk, or violation of the Acceptable Use section.

On termination, the Merchant's right to access the Service ends. We will make Customer Data available for export for a reasonable period (typically 30 days), after which we will delete or anonymize it, subject to legal retention obligations.

Suspension

We may suspend access to the Service if: (a) fees are overdue and not paid within 14 days of notice; (b) we reasonably believe the Service is being used in a way that poses a security, legal, or operational risk; or (c) we are required to do so by law. We will restore access as soon as the underlying issue is resolved.

Service availability and support

We aim to keep the Service available, but do not guarantee uninterrupted or error-free operation. We may carry out planned maintenance, and reasonable downtime for maintenance, upgrades, and security work is expected. Where the Order Form (or a separately signed agreement) includes a written Service Level Agreement, that SLA governs uptime commitments and remedies; in its absence, no service-level guarantees are made.

Support is provided through the channels and during the hours stated in the Order Form (or on our Website if not stated in the Order Form). Support response targets are commercial expectations, not legal warranties.

Compliance, sanctions, and anti-corruption

Each party will comply with all laws applicable to its activities under these Terms, including anti-bribery, anti-corruption, anti-money-laundering, export-control, and economic-sanctions laws (including EU and US sanctions). The Merchant represents that neither it, nor any of its affiliates, directors, officers, owners, or End-shoppers it knowingly does business with through the Service, is the target of, or located in a country or region subject to, comprehensive sanctions.

Beta and preview features

From time to time we may make pre-release, beta, alpha, or other preview features available to a Merchant ("Preview Features"). Preview Features are provided "AS IS", may be changed or discontinued without notice, are excluded from any SLA, and may consume RAIC differently than generally-available features. The Merchant uses Preview Features at its own risk and should not rely on them for production use.

Changes to the Service and to these Terms

We may update these Terms from time to time. When we make material changes, we will notify the Merchant by email or in-product at least 30 days before the changes take effect. If a Merchant does not accept a material change, the Merchant's sole and exclusive remedy is to choose not to renew the affected subscription at the end of its current term. No refund of prepaid fees is owed. Continued use of the Service after the effective date of the update constitutes acceptance of the updated Terms.

For purely editorial changes (typos, clarifications), we will simply update the page and the "Last updated" date.

Where a Merchant has a separately negotiated and signed written contract with Rekko, the terms of that contract continue to apply and prevail over any conflicting changes we make to these Terms.

Force majeure

Neither party is liable for any failure or delay in performing its obligations under these Terms to the extent caused by events beyond its reasonable control, including natural disasters, war, terrorism, civil unrest, labor disputes, internet or telecommunications outages, or actions of public authorities.

Governing law and disputes

These Terms are governed by the laws of Romania, excluding its conflict-of-laws rules and the United Nations Convention on Contracts for the International Sale of Goods.

Any dispute arising out of or in connection with these Terms will be subject to the exclusive jurisdiction of the competent courts located in Cluj-Napoca, Romania, unless mandatory consumer protection or other law requires otherwise.

Nothing in these Terms limits or excludes any rights that a Merchant or End-shopper has under mandatory consumer-protection laws that apply notwithstanding contractual provisions.

Notices

Notices to Rekko should be sent to hello@rekko.ro. Notices to the Merchant will be sent to the email address provided in the account or the Order Form.

General provisions

Entire agreement: these Terms, together with the Order Form, the Privacy Policy, the Data Processing Agreement, and any separately negotiated written contract between the Merchant and Rekko, constitute the entire agreement between the parties on this subject.
Order of precedence: in case of conflict between documents, any separately negotiated and signed written contract between the Merchant and Rekko takes precedence over the Order Form, which takes precedence over these Terms, which take precedence over other documents incorporated by reference. Where a negotiated contract is silent on a topic, these Terms apply.
Negotiated contracts: a written contract signed by both parties may add to, vary, or replace specific provisions of these Terms for the relationship it covers. Those negotiated changes prevail over any conflicting provisions in these Terms or in future updates to them.
Severability: if any provision is found unenforceable, the remaining provisions will continue in effect.
Waiver: a failure to enforce a right does not waive that right in the future.
Assignment: the Merchant may not assign these Terms without our written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.
No agency: nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between the parties.
Survival: provisions that by their nature should survive termination — including IP, confidentiality, limitation of liability, indemnification, and governing law — will continue to apply after termination.

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