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Getting to know REKKO AI
Every online store wants to recreate the feeling of a great in-store experience: someone who knows the products, reads what the customer actually needs, and helps them decide with confidence. Rekko exists to make that happen at scale.
Rekko operates across three pillars. The Rekko Engine is an AI platform purpose-built for commerce, designed to understand products, shopper intent, and buying context. Rekko Agents are intelligent assistants deployed across e-commerce sites, trained on a brand's full catalog and configured to sell, not just answer questions. And through its Professional Services practice, Rekko partners with retailers to assess their AI readiness, design the right agent strategy, and bring it to production.
What ties it all together is a single obsession: the shopper. Not the dashboard, not the backend, not the model architecture. Every decision at Rekko starts with one question: does this make buying easier, faster, or more satisfying for the person on the other end?
The company is based in Cluj-Napoca, Romania, founded by a team with deep roots in AI engineering, product design, and e-commerce.
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